When MLMs Go Bad
There is no such thing as a totally fair MLM. The person at the bottom of the line always misses out. That’s not to say they don’t have their place in the web marketing industry, people just need to understand what that place is.
All too often, MLM’s are used as the purpose of a program, rather than an added benefit.
Allow me to back-track. Definition first, then application.
When I first discovered web marketing programs, I kept seeing the initials MLM, with no clue as to what the letters stood for. In fact it was weeks before I eventually discovered the term “multi-level marketing”.
Not that I was any the wiser. Describing a typical MLM is like trying to describe a typical job. There are so many different uses for the concept that trying to break it down to a few words can never really do it justice. There are many different applications of MLM’s. Some useful, some useless. Some legal, some illegal.
The basic principle is that the marketing efforts of one person benefit more than the individual.
A real-world example would be a wholesaler selling large qualities of DVD’s to resellers. The wholesaler buys the DVD’s from the producers for
