Online MLM Promotion - The 4 Wrong Ways And 4 Right Ways Of Doing It
Contrary to popular belief (or what most MLM people would prefer to believe), online MLM promotion campaign is somehow different from an offline MLM promotion campaign. You can not simply try to apply the same successful offline MLM campaign online and hope that it will be as successful online.
There is basically one major difference between offline and online MLM promotion: one-on-one approach versus one-on-many approach. In offline promotions, one-on-one approach and follow up on each lead is a very crucial factor. If you can follow up on a prospective lead and succesfully educate him about you MLM program, you’e got yourself a downline. If not, you’ll have to wipe the tears off your eyes and try your luck with the next prospective lead.
An ideal online promotion in the other hand, relies very little on one-on-one follow up. With the power of the internet, it is possible to find people who are already interested in MLM, willing to spend money on promoting it and train them about your MLM program all automatically. This way it is possible for you to have many prospective leads at the same time, train them all at the same time automatically and therefore makes your chance of recruiting downlines significantly bigger.
To do a successful online MLM promotion, it is best to know first what to avoid in doing it. Here are the wrong ways most people are doing in promoting their online MLM program:
1. Promoting an online MLM in an offline media
By offline media, we mean regular magazines or newspapers you usually subscribe to or sold on bookstores. Some people may think that if they promote their MLM program in TIME magazine or Wall Street Journal, they will instantly get thousands of leads who will easily turn into downlines. Anyway, almost everybody read TIME magazine, right? True, but to tell you the truth, almost nobody who is reading a magazine or a newspaper will put down whatever it is they are reading, dash frantically to the computer and type the URL you promote to check it out.
Most people will think “This may be OK to try. I’ll browse the site when I get to my computer” then read on. When they finally get to their computer a few hours later, they most probably have totally forgotten about your ad.
2. Promoting an online MLM in an online classified ads site
There are two reasons why this is a bad move: First, because there are now literally thousands of classified ads sites on the internet. None of them is a major player in the field, which means you must try to post to all of them for maximum exposure. Second, because most of the sites don
