Why do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the “right thing.” PR involves providing counsel on the “right thing” to do and then helping the organization get credit for it.
The business and political […]
The Deception Perception
Without a doubt, people would rather do business with someone they know, like, and trust. Credibility is critical. This is especially true conducting business on the internet wherepeople never actually meet face to face. Building a sense of trust with your customers takes time. And, it’s one of your most valuable assets.
Pay No […]
My grandfather was a very wise man. Simple but wise. He once told me “The only thing you get in life for free is hungry.” There is a lot of truth in that. I see it all the time online and offline that people are looking for the perverbial “free ride.”
Online […]
“The time for fixing every essential right on a legal basis is while our rulers are honest and ourselves united. From the conclusion of this war we shall be going down hill. It will not then be necessary to resort every movement to the people for support. They will be forgotten, therefore, and their rights […]
When asked to write a small piece pertaining to ethics and integrity in the business world, my first inclination was to draw on personal experience.
Everyone has bad experiences to relate. We deal with a business, determine that we were treated shabbily therefore that business has no integrity. Or perhaps we disagree on the […]
G. Richard Shell, author of Bargaining for Advantage: Negotiation Strategies for Reasonable People, identifies three primary schools of ethics in negotiation. To me, they are equally valuable in examining ethics in the context of business in general.
1. The Poker School - “It’s a Game”
To poker players, business is a game and anything that can be […]
