For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.
Mistake #1 - You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers.
Mistake #2 - You fail to embrace the kind of PR plan that […]
Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.
I refer to behaviors like inquiries on the increase, new waves of specialized employment applications, more and more followup purchases, new levels of membership queries, a substantial boost in capital donations, or […]
Managers - the business, non-profit and association sort -really need to get this down pat if they are to meet their managerial objectives.
They need to do something positive about the behaviors of those important external audiences of theirs that most affect their operation. And as they persuade those key outside folks to their way of […]
Prior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject it is important to undergo a similar preparation process to make the most out of your […]
If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the marketing of your organization.
If you’ve never spoken to the press before - it can be an intimidating task. Let us be the ones to tell you from […]
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees […]
