If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales!
We all have competitors, and the more you have, the more important it is that you have a Unique Selling Proposition (at least […]
When you think about ways to gain repeat business from your customers, you probably turn your thoughts to marketing efforts such as advertising, public relations and other means that will allow you to repeatedly be seen. However, without one particular element included in your plan, your efforts to entice customers to buy over and over […]
It’s early January 2004. The Green Bay Packers are just 72 seconds away from their fourth NFC Championship game. They have a three-point lead over the Philadelphia Eagles, who face an impossible fourth down and 26 yards on their own 28-yard line. All Green Bay has to do is hold Philadelphia to less than […]
When I first started out as a loan officer, one of the things I found to be the toughest, was taking an application over the phone. I just didn’t seem to have the skills, nor did I have a plan. I was literally calling people on the phone and saying something to the effect of; […]
Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There’s the possibility of repeat business worth many billable hours at respectable rates.
But the best clients are not always the easiest to get. If you don’t grasp the realities of the corporate environment, […]
Can you say who you are and what you do in twosentences or less?
If someone should ask (in an elevator, get it?)what do you do? You should be able to recite theanswer as fast as Robin Williams comes up with aquick one liner.
Robin Williams can do it because he has rehearsedevery line. He is just […]
