With the advent of spring, trade shows begin to blossom. Research suggests that tradeshows are where today’s businesses invest much of their marketing budgets. According to EXPO Magazine, in 2005 revenue expenditures from booth sales will increase 27%! As these shows and conferences continue to grow in space and numbers, the challenge for businesses becomes […]
1. Examine your clientele and define your idealclient. Of all the customers you’ve served in the lastcouple of years, who are the ones you most enjoyedworking with and found most profitable? Create aprofile of the client characteristics that, for you,define heaven on earth. These characteristics mightinclude income, age, lifestyle, attitudes, motivation,profession, geography, etc. Before going […]
With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company.
This is not to say that creativity always costs more money. In […]
A marketer whose advice I generally respect recently published an article about how to find your comfort zone and stick to it in your business in order to create a more harmonious work environment.
In theory, it makes sense. Most of us have gone into business for ourselves to have more control over our own destinies, […]
The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made.
One of the main reasons customers leave, change suppliers, or stop buying is because of apathy on the part of the company. There […]
What is the most valuable asset your company owns? Inventory? Equipment? Employees? If you’ve got customers, your number one asset is your customer list.
You’ve heard the old adage, "It’s 5 times easier to sell an existing customer than to find a new one." Selling an existing customer is easy because you’ve got the right […]
