In Part 1 — http://www.websitemarketingplan.com/online/profit.htm — I discussed how to consider both long term and short term profitability in your marketing programs and assumptions that go into conducting a break even analysis. Here in part 2, I will look at three different break even formulas.
Figuring Break Even Point
To figure the break even point, you should […]
Direct mail can be one of the most effective tactics to reach your target audience. Developing a strategy for direct mail is critical to obtaining the best ROI. If you just roll out any piece without a clear plan you are throwing your good marketing money away.
Here are some tips I recommend:
Get Direct Mail Sales […]
Business card size works well for invitations to special events.
What do you visualize when you think about invitations? More than likely you are thinking about a wedding or a party. You may even think about a verbal invitation that is extended to you for a business event. Invitations come in all sizes and shapes and […]
Trade show booths are one of the best direct contact systems with end consumers. The face to face meeting opportunity with customers can provide some excellent results?provided you have a good communication strategy in place. Keep in mind that there are at least a hundred other advertisers at the same trade show vying for the […]
I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that’s understandable.
Many of the authors of these materials are known as experts, gurus or marketing geniuses. However, a few weeks ago I was listening to a discussion about marketing and one of the participants […]
“My clients can’t afford higher rates.”
When more than 330 business owners and self-employedprofessionals checked off reasons why their income wasnot going through the roof, this statement was chosenmore often than any other.
If you’re tempted to agree that what clients canafford limits you, let me first ask: are you certainof that? You can’t make […]
