If you’ve got a mailbox, you’re no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You’ve got to send a lot of them out, and many of them are going to non-productive destinations– in other […]
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a successful tradeshow.
1. Have A Proper […]
When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure “What’s Beneath The Surface”. Sometimes they find pure gold, silver, or tarnished metal.
Well it’s the same story when it comes to conducting business on the Internet. […]
Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the "Marketers".
When you were in school you probably remember that some guys and girls were more popular than […]
Do you know what Howard Stern… Oprah Winfrey… and Paul McCartney all have in common?
Well, the simple truth is… they’re all… “Baby Boomers”!
The “Baby Boomer” generation accounts for all of us born between January 1, 1946 and December 31, 1963.
Here’s a few interesting facts about the baby boomers in general:
First, they control 70% of the […]
Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you overlooked?
Marketing Tip #1: Insulate yourself against the impact of change by increasing the number of products and services you offer …and by using a variety of different marketing […]
