Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve […]
This week I was asked to speak at an internal conference for a bank. The subject was how to build a great customer experience. However, the reality was somewhat different to the title. I sat listening to speaker after speaker - all coming along with the same message "how can we stuff more products into […]
Have you ever sat in a meeting where everyone is busy giving their point of view and trying to prove why they are right? Where no one is actually listening or trying to understand other individuals’ points of view. The alternative meeting format is where everyone listens to and agrees with the meeting leader. No […]
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions, for example, creativity can be measured according to the number of ideas produced, the diversity of those ideas and the novelty of those ideas.
There are distinct processes that enhance […]
Management or Leadership?
Simply stated, management ensures that things get done, in accordance with accepted policies, based on the reality of a situation. It involves deciding the how, and the when and often the who. The who can be a cross-over factor in the initial stages. It is doing it right, creating process […]
Few Decision makers see the link between between creativity and innovation management, as performed by MBA’s in firms, and creative endeavours such as screenwriting. In fact, there are very strong linkages.
The problems that prevent individuals coming up with ideas, writing and then commercialising their screenplays are the very same as the problems that firms face […]
