Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it grows stronger versus competition, and […]
What does it mean to be remarkable?
Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus company at the age of 26, said it means, "You’ve got to get out there and be loud and proud… You’ve got to stand out. You have got to have a brand that […]
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!
These characteristics include:
Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.
Memorability, so that your […]
Here’s a little story about what not to do as you carve out a name for yourself in the world of internet business.
Don’t use a miscellaneous email account as your primary web contact address.
Some silly copywriter did this when she thought she was going to start working “freelance corporate” for staffing agencies.
This copywriter chose the […]
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible […]
In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany’s Erich Hartmann. During WWII, Hartmann recorded 352 confirmed in-flight victories. To put it into perspective, very few American fighter pilots reached 100 in-flight victories. Simply put, Erich […]
