From meager beginnings in 1920, radio has grownwith us to be a major player in advertising. Theradio industry says they get about 8 percent ofall advertising bucks. Not bad when you considerthe many ways to hawk your service or product
They get their fair share because radio works.With over twelve THOUSAND radio stations in thecountry, the […]
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.
One way is to write an article relative to your particular […]
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free. In fact most of these methods can be done from the comfort of your own home.
That’s right you don’t even have to leave home. What could be […]
Over the 32 years I’ve been involved in sales, marketing and management, I’ve discovered that there are two fatal marketing mistakes made by business owners. They are?
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.
In the mid 80’s I was an account executive for a radio station located in Santa Rosa, California. During that time I became very familiar with what is referred to […]
1. You can get ad copy ideas by studying similar product’s advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product’s […]
