We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free. In fact most of these methods can be done from the comfort of your own home.
That’s right you don’t even have to leave home. What could be […]
Over the 32 years I’ve been involved in sales, marketing and management, I’ve discovered that there are two fatal marketing mistakes made by business owners. They are?
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.
In the mid 80’s I was an account executive for a radio station located in Santa Rosa, California. During that time I became very familiar with what is referred to […]
1. You can get ad copy ideas by studying similar product’s advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product’s […]
So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn’t materialize. You’re upset: you feel that you’ve wasted money and time, and now you’re convinced that advertising doesn’t work.
Advertising does work. Every day. So before you kick away advertising (or websites, or […]
The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. You must be committed to keeping a positive image in the mind of every customer. What you may not realize is that a high public image may […]
